Test for results / Measure the response.
No one approach works the best. Test your responses with specific messages, envelope size, type of company responding, title of person responding, etc.
Tailor future mailings based on the best return results. ROI Calculator: http://www.usps.com/directmail/toolsresources.htm
| Media |
Response Rate |
| Telephone |
5.53% |
| Dimensional Mail |
5.28% |
| Email |
3.39% |
| Direct Mail |
1.88% |
* 2004 Statistic (Direct Marketing's 2005 Response Rate Report)
 
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