- Begin your communication with a benefit - something that will grab your customers attention and require them to read more
- Know your audience - what are their needs and desires
- Own your own visual image - be sure that you set a good image/impression in your communication about yourself and your company - that way your customer will feel more comfortable buying your product.
- What does your communication say about you?
- Does your communication convey confidence, credibility, integrity and trust?
- "Direct mail is part art and part science" 7 Tips following for big responses.
- Use Postage Stamps. Gives a more personal touch
- Use a unique size envelope and/or different colored envelopes. This allows your marketing piece to stand out
- Always have a headline. Many people only read this
- Always have a "P.S." at the bottom that asks a question. Most people skim letters - asking a question at the bottom will require them to read the remaining part of the letter
- Write the piece from the readers' perspective. Show readers how you can help them and save them money
- Make more than one contact. Multiple contacts will help consumers remember your name
- Develop SMART Campaign Objectives
- Specific
- Measurable
- Attainable
- Realistic
- Time-Driven
- Three qualities of an Effective Marketing Piece
- The piece attracts attention and keeps reader's interest
- Easy for the reader to follow
- The piece accomplishes what it was designed to do. Design the piece to fit the image your company wants to portray. Be consistent to build corporate recognition
 
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