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- Response rates to prospects (non-customers) averages around 1%
- Dimensional Direct Mail Response Rates
- Sales Literature Alone averages a 1.9% response rate
- Sales Literature + Promotional Product averages a 2.1% response rate
- Sales Literature + Promotional Product Dimensional averages a 3.3% response rate
- Results of a study conducted - those who received a promotional product in a dimensional package responded at a rate that was 57% higher than those who received the same promotional product in an envelope. Response rates for the dimensional package recipients were 75% higher than for the group who received only a sales letter.
- Dimensional Mail
(when you put something in the envelope to create dimension, like a pen).
- 5% - 10% Increase in response rate
- Call to Action or Teaser Message
- Increases open rate
- A short but attention grabbing message that will convince the customer to take the next step
- Brightly colored postcards pull a better response than a dark, moody card
- Be sure it is easy to comprehend - Recipients will only look at your card for 1 - 2 seconds before deciding to keep or throw them away.
- Use the back of the post card for not only the mailing information but also for your attention getter or call to action statement
- The letter carrier delivers the mail with the address facing up - the first thing your prospect or customer will generally see is the back
 
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