Mail multiple times.
A good mail program contacts the target multiple times each year. You should consider mailing at least quarterly if you want the customer or potential
customer to recognize you and respond. Do not assume a single mailing will generate the response you want.
- Second Efforts Work: An identical second mailing, 10-15 days after the first, will often result in 50% of the first mailing, A third mailing might draw 50% of the second mailing.
- Follow Up. Implement follow - up to original direct communications Get a mail list with phone numbers and call target companies that best fit your criteria. Don't be afraid to use the telephone. To support the direct mail program. AMR Research found that 61% of companies who followed-up emails with other direct communication saw an increase of 5-10% in their response rate. Phone call - Follow up via phone can double your response rate.
Vary the themes and messages.
Ensure each letter contains a new exciting message, and is not a repeat of the previous letter.
 
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