As direct mail responses decrease
Marketers seek to better qualify their existing leads and ensure their message will actually reach their targeted recipient. Increased customer focus in:
- Personalization
- Permission-based marketing
Email Marketing:
- You can expect 98% of your email marketing results/responses to take place within 48 hours
- According to Pricewaterhousecoopers, 75% of executives say that email will be their primary source of business information by 2005.
- Info on the best day and time to send emails to get the most response: http://www.emaillabs.com/resources_statistics.html#popularsenddays
 
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