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Window envelopes generally get a better response as you can "tease" the recipient with a sneak peak of what is inside.
Use an envelop that is not standard sized - this way it attracts attention (
http://www.sheridangp.com/content/100042.asp
)
Use an actual stamp rather than a metered envelop - appears to be more personable (
http://www.sheridangp.com/content/100042.asp
)
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